Pharma-Urology Partners

Pharma-Biotech-Genomics Partnerships in Urology

Pre and Post Launch Strategies for Urology Products-Services

With 29 years of pharmaceutical experience, the last 19 years have been in the field of Urology, as the Urology Business Consultant for the Southern California. My involvement traversed Pre and Post marketing strategy and account management for the launch of 3 major Urology products- Caverject and Detrol LA for Pharmacia/Upjohn and West Coast pre-launch for Myriad/Prolaris.

Thought Leader and Key Opinion Leader Development

Main responsibilities included Key Opinion Leader (KOL) development and launch strategies for the Southern California area and National Urology thought leaders. Involved in study placement for Detrol, Caverject and Prolaris. Key account manager for Southern California area Urologists.

Urology Society Liaison

Liaison for the key urological society, the Western Section AUA , Medicare and for Educational program development for Upjohn/Pharmacia, developed a unique Practice Management program with the Western section AUA which continues on as part of Wsaua programming. My role included coordination of annual planning, staffing, speaker selection and funding for this key Urology Society for our company and I continue this function now with the WSAUA.

Strategic Planning - Implementation of Product Marketing Plan

During the past 19 yrs in Urology facilitated product management interaction between key national thought leaders in OAB and ED and Prostate. Along with this role, came the responsibility for Strategic planning for the Regional and National teams for proper speaker placement at myriad marketing and educational programs held during the pre and post launch periods for Caverject, Detrol & Detrol LA; pre-launch Prolaris.

Speaker Training and Development

Identified and trained established and newer urologists and fellows in the area of medical presentation skills. Speaker development and placement was another important role.

Practice Management and Practice Marketing;

We aided physicians in expanding their presence in their communities to enhance the growth of their practices. Provided successful practice management and marketing techniques and implemented successful strategies for both office staff and physicians.

Field Sales Training

Trained the sales force with pre-launch data in the areas of ED-Erectile Dysfunction/OAB(Overactive Bladder) and worked cross-functionally to share key information with marketing, product management and the sales teams to accelerate market share @ launch.

With the unique opportunity to help urologists with practice management this further aided sales reaching their goals and gaining access to key Urologists and Key Opinion Leaders (KOL's).

Having worked closely with Key Urology Thought Leaders in the fields of Erectile Dysfunction, Overactive Bladder, Prostate and Infertility, we are excited to provide your dynamic team with Key Urology Strategies.

We can implement your Strategic Urology Launch plans and Urology Advisory Panels with the
Right KOL's.